We were amongst the 65 winning projects involving 149 partners from 34 European countries awarded by WORTH Partnership Project, Europe's largest creative incubator funded by the European Union's COSME programme.
AMME is a multi-purpose baby bathtub that beautifully highlights the societal need to diverge from our dependence on fossil materials.
Design should aim for practical versatility, making daily experiences handy and appealing, prioritising wellbeing. Spanish creative studio Haptic Art Lab teamed up with Finnish digital design studio Borg Markkula to create this essential, flexible product that moves seamlessly between different spaces and functions, contributing to a minimal lifestyle. AMME means to recontextualise the comforting authenticity of nature by using novel technical wood-based materials and high-performance finishes, making both aesthetically and environmentally sustainable items for our smallest.
This transformative product will become a cherished object, supporting our youngest ones' well-being and development from the very beginning. We intend to nurture healthier consumer values for the future, trigger the imagination, and encourage genderless creativity as an alternative to pre-programmed toys and screens.